Travis Makes Money 643: Sabrina Horn | Make It, Don't Fake It
We’ve all heard the phrase, ‘fake it till you make it,’ but this is no recipe for long term success. Here to talk about a better way is Sabrina Horn. Sabrina is an award-winning CEO, C-suite advisor, communications expert, and author.
With only $500 and five years of work experience, she founded Horn Group, a public relations firm that for a quarter century, advised thousands of executives and their companies—from the hottest startups to the Fortune 500. What attributed to her success is that she learned to exemplify authenticity for her teams and clients.
Jump right into this episode and learn from Sabrina’s proven ‘Horn Strategy’ how you can make it and not have to fake it.
Things you will learn in this episode:
[00:01 - 05:52] Opening Segment
- I introduce today’s guest, Sabrina Horn
- Bio
- Sabrina gives a bit of his background
- Shy and struggling in communication
- German as a first language
- A daughter to two chemists
- Growing resilience
- College life into adulthood
[05:53 - 16:25] Make it, Don’t Fake it
- The value of internships and mentorship for Sabrina
- A vital part of honing in on how to apply skills to a career
- Instrumental in moving away from the corporate world
- Making the jump to set out on your own
- Learn to become a business person
- When to learn a new skill vs. hiring out the weakness
- Remember your functions and passions
- The importance of building a private network
- Balancing authenticity with giving stability to your team
- Your employees expect you to lead
- Have the conversations with the right people
- Show humility and approachability
- A good CEO
- Asking all the right questions
- Creating a culture of collaboration
- A word from our Sponsor
[16:26 - 34:53] How to Make it
- The only female CEO in Silicon Valley in the 90’s
- A head full of steam
- Never compensate for your gender
- Gender bias will still come into play
- Straightforward in authenticity
- Who you know or what you know?
- It depends on your phase of life
- A connection that led to success for Sabrina
- Her first client
- Navigating that first meeting
- Disarm fear and organize risk
- Finding the right customers
- Narrow down what you do well
- How to make it
- Write a well-focused business plan
- Know yourself
- Commit to being honest with yourself and others
- How to build relationships with higher people
- How to reach out
- Encouraging your team to have mentors
- Build off of chemistry
[34:54 - 44:29] Closing Segment
- The best way to reach out to someone
- Just ask
- Be specific with what you want help with
- ThE RaNdOm RoUnD
- How to engage with Sabrina
- Links below
- Final words
Tweetable Quotes:
“I built up a network of people who really help me go through some tough spots… it can be lonely being a CEO.. it’s really vital to develop that private, personal network of mentors or advisors.” - Sabrina Horn
“The key is to show humility and approachability… A good CEO is not necessarily a person who has all the answers, but who asks all the right questions, and entertains the ideas and solutions.” - Sabrina Horn
Resources Mentioned:
Connect and engage with Sabrina on Twitter, Instagram, and LinkedIn. Check out https://sabrinahorn.com/ and learn the Horn Strategy to authentic leadership.
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