Tyler Hickey is a science guy. He tried to make cold-calling a science. Eventually, he realized there’s an art to it as well—and you have to master both. If you start by mastering your scripts, learning frameworks, and digging deeper into objections, you’ll be well on your way. Tyler shares his trade secrets in this episode of @SalesReinvented.

Outline of This Episode

[0:45] What is cold-calling? Is it still relevant?
[2:31] Is cold-calling an art and a science?
[4:11] How Tyler prepares for cold-calling
[5:15] Opening lines and techniques
[6:07] How Tyler keeps cold-calling engaging
[7:57] Indispensable tools and technology
[10:03] Tyler’s top cold-calling dos and don’ts
[12:49] How Tyler handles objections/rejections

Resources & People Mentioned

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Tyler Hickey: Dive Deeper into Objections to Conquer Cold Calls, Ep #417