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YouTube Link: https://youtu.be/Qa3Pme98wY0

00:00 Key Advertising Metrics for a Profitable Amazon Business
02:16 Target Example 1
05:04 Target Example 2
06:11 Comparing both examples
07:23 Bid and Ad Placement
07:47 How should we decide how we should be bidding for KWs
09:28 Another example on the same page but different placement
11:50 Advertising has many data points and variables that should be cross-checked and monitored
13:01 Bidding low does not necessarily mean lower ACOS, sometimes bidding high can improve your ACOS due to the different placements' CVRs
13:41 Profit margin and ACOS is the metric that shows direct profitability (not considering organic ranking and organic sales contributor)
14:02 Bid and CPC are directly correlated w/ each other and bidding doesn't necessarily mean paying the bid amount. Amazon Advertising is a live auction and each seller is a bid caller

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