NEXT.io Podcast Oleg Profatylo: B2B marketing secrets
🎙 NEXT.io Podcast #204 with Oleg Profatylo, Head of Marketing, Playson
In this episode, Oleg Profatylo discusses the evolving landscape of B2B marketing, comparing it with B2C strategies and highlighting the key trends shaping the future. He shares invaluable insights on brand building, lead generation, and the importance of a people-centric approach in today's business world. Learn how to balance long-term brand growth with short-term sales goals, and discover the essential tools every B2B marketer needs to succeed in 2024.
⏰ Timestamps:
00:00 – Introduction
00:27 - Sponsors
01:42 - Welcoming Oleg Profatylo
03:01 - Key Differences Between B2B and B2C Marketing
06:11 - Building Reputation
08:03 - Marketing Trends for 2024
11:02 – Personalization in B2B Marketing
16:14 – Balancing Brand Building and Lead Generation
18:25 - Essential Marketing Tools for B2B Strategy
23:06 – How to Stand Out in an Increasingly B2B Landscape
27:27 – The Role of AI in B2B Marketing
30:50 – Common Mistakes in B2B Marketing
33:31 – Oleg’s Strategy for Playson’s Marketing Success
36:46 - Oleg's Top B2B Brands
40:00 – Closing Marks
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Episode sponsored by:
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