The Podcast Millionaire: David Shands | The Dept. Ep. 003
Sep 20, 2023
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David Shands, a top podcaster who built a 7-figure podcast, discusses getting clarity and monetizing podcasts, the benefits of podcasting and live streaming, finding a gap in the podcast market, and the importance of cameras and distribution platforms for podcasting.
Having a clear concept and target audience is vital for building a successful podcast.
Dynamic insertions in podcasting can effectively promote events or time-sensitive offers.
Monetization strategies include promoting own products, incorporating affiliate marketing, and exploring paywall models.
Deep dives
Building a Successful Podcast
In this podcast episode, David Shans discusses the importance of starting a podcast and shares his insights on building a successful podcast. He emphasizes the value of having a clear concept and target audience for your podcast. David also shares the importance of establishing yourself as an expert at the beginning of an interview and then connecting with the audience by discussing the journey and struggles. He highlights the effectiveness of dynamic insertions for promoting events or offers, as well as the potential of affiliates and paywalls for podcast monetization. David also touches on the significance of curiosity and continuous learning in the podcasting journey. Overall, he encourages individuals to start a podcast as a platform for communication, personal growth, and connecting with others.
The Power of Dynamic Insertions in Podcasting
David Shans explains the concept of dynamic insertions in podcasting, highlighting its flexibility and effectiveness in promoting events or time-sensitive offers. He shares how dynamic insertions allow podcasters to personalize their ads or messages based on the specific timing or context of the episode. For example, he mentions using dynamic insertions to promote an upcoming event or limited-time offer, ensuring that listeners receive relevant and timely information. David emphasizes the value of this feature in driving engagement and conversions for both podcasters and advertisers.
Monetizing a Podcast through Various Channels
In this podcast episode, David Shans discusses different strategies for monetizing a podcast. He highlights the importance of promoting one's own products or services through podcast commercials, as well as the value of incorporating affiliate marketing into podcast episodes. David also suggests exploring the paywall model, where listeners can support the podcast by joining a community or subscribing for exclusive content. He further suggests offering content creation services to other creators as a way to leverage podcasting skills. David emphasizes the need to grow an audience and deliver value consistently to attract advertisers and other monetization opportunities.
The Format for Successful Interview Shows
David Shans shares his format for conducting successful interview shows in this podcast episode. He begins by establishing the guest as an expert in their field, asking questions that highlight their accomplishments and success. Then, he transitions into discussing their journey and struggles, creating a connection with the audience. David emphasizes the importance of impressing the audience with the guest's expertise and inspiring them with relatable experiences. By showcasing the guest's journey from their lowest point to their current success, he provides valuable insights and motivation for listeners. This format aims to both impress and connect with the audience, fostering engagement and learning.
The Role of Faith and Community
During the podcast episode, David Shans briefly discusses his faith and the role of community. He shares his experience of participating in Bible studies and the positive impact of having a community of like-minded individuals. David mentions his church, which offers spiritual support, Bible studies, and an inclusive community for individuals interested in learning and growing together. He emphasizes the importance of finding a supportive community that helps individuals in their personal and spiritual journeys.
In this episode of The Dept. Omar talks with top podcaster David Shands on how he built a 7-figure podcast with The Social Proof. Omar and David go into detail on getting clarity for your podcast, then how to start and monetize it.
