Negotiate Anything

How to Make Your Stories Unforgettable

10 snips
Dec 5, 2025
In this engaging conversation, Randy Ford, a freelance writer and storytelling strategist with a rich background in journalism and political communications, shares insights on the power of storytelling in negotiations. He introduces the storytelling triangle, emphasizing the importance of tailoring your message to the audience. Randy also discusses how effective storytelling can blend facts with emotional connections, helping to lower defenses in discussions. Practical tips, including the rule of threes for persuasive pitches, make this a must-listen for anyone looking to enhance their communication skills.
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INSIGHT

Storytelling Triangle Focuses Your Message

  • The storytelling triangle maps storyteller, story, and audience to guide tailored communication.
  • You control your delivery and message but must anticipate the audience's reaction to resonate.
INSIGHT

Two Triangles Make A Dialogue

  • Conversations are two storytelling triangles interacting, each party alternately storyteller and audience.
  • Recognizing both perspectives turns monologues into dialogues and improves understanding.
INSIGHT

Edit Your Story For Clarity

  • Distinguish between your story (perspective) and objective truth to avoid conflating feeling with facts.
  • Edit what you share so core, meaningful details aren't drowned out by unrelated tangents.
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