

Ep 6: How AI is Already Transforming B2B Sales
The ChangeOver Podcast host Greg Linnemanstons and RevOps expert Rick Kranz discuss the real-world impact of AI on B2B sales. They examine how AI tools are already helping to amplify human skills, allowing salespeople to focus on relationship-building and deal-closing.
Episode Highlights:
- How Rick went from sales-AI skeptic to enthusiast: 00:02:29
- AI research agents, their capabilities, and how they transform the work of salespeople: 00:05:48
- Streamlining email management with AI: 00:11:19
- The impact of personalizing cold outreach at scale: 00:16:15
- Notebook LM and its applications for sales insights: 00:18:01
Listeners will get insights into:
Using AI for efficient, thorough prospect research
Improving sales emails with AI assistance
Implementing tools including a sales research agent and Google’s Notebook LM
Striking the right balance between AI capabilities and human expertise
Sales leaders and high-performing salespeople, get a glimpse of the AI sales transformation that’s already underway.
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Follow our Hosts:
Rick Kranz: https://www.linkedin.com/in/rickkranz/
Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/
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