Pat MacFie is one of the founders of local agency Indigo and one of the driving forces behind Manaaki.io, a platform that helps give support to local businesses trying to navigate Covid-19 by linking up experts to answer questions from the business community. It's a great service, with some of the biggest names in Aotearoa's business scene volunteering their time. His company turned Manaaki around as a concept and launched the website in just days, and now they're busy making content that's having an impact on Kiwi businesses.
Many in the tech scene will know MacFie for his role growing the Xero brand across pivotal years, running global media for the company and setting the standard in the industry. To talk stepping out of our local big blue and into Indigo, what they do there, his amazing team and how you can access Manaaki, he joined us for a chat.
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