Free Forum - Two classic political interviews from 2004 THOMAS FRANK, WHAT'S THE MATTER WITH KANSAS? How Conservatives Won the Heart of America GEORGE LAKOFF, DON'T THINK OF AN ELEPHANT: Know Your Values and Frame the Debate

Originally Aired in 2004
They noticed trends, asked questions, offered warnings and gave advice.
"Why does the pro-life factory worker who listens to Rush Limbaugh repeatedly vote for the party that is less likely to protect his safety, less likely to protect his job, and less likely to benefit him economically?"
- Thomas Frank

"In politics framing is about making sure the debate takes place in language that fits your worldview. Framing trumps facts and self-interest."
- George Lakoff
Twelve years later their worst fears came true.