Scale Your Health Practice with a Cash + Insurance Hybrid Model: A Conversation with Becky Bell, RD

Are you a licensed health professional who's tired of being at the mercy of insurance reimbursements or feeling stuck on the social media hamster wheel just to attract clients?

In this episode, I sit down with Becky Bell, a registered dietitian and alum of the Nourished Business Accelerator (NBA), who has cracked the code to creating a profitable, scalable hybrid practice.

Becky shares how she transitioned from a cash-pay model to a blend of insurance and cash-pay services that has doubled her income without burning out or compromising client care.

From replacing her Instagram marketing with SEO (and never looking back!) to crafting a high-touch offer that includes reimbursable services, Becky walks us through the process of building an insurance/cash pay hybrid business that supports both your clients and your lifestyle.

Whether you're a dietitian, therapist, NP, or another licensed health provider, you'll walk away with inspiration and practical insights to make this hybrid model work for you too.

Timeline Summary:

[0:00] - How licensed health professionals can double their insurance income while reducing marketing burnout.

[1:02] - Meet Becky Bell: how she built a thriving, insurance-based business without relying on Instagram.

[4:45] - Becky's journey from an all-cash pay model to integrating insurance without sacrificing outcomes.

[8:17] - Why she resisted taking insurance initially, and what finally changed her mind.

[12:34] - The step-by-step process Becky used to get credentialed and test her new hybrid offer.

[18:10] - Structuring a signature offer that blends insurance-covered sessions with high-value cash-pay services.

[24:17] - The secret to successfully selling hybrid programs: it's all about positioning and outcomes.

[34:41] - Why Becky ditched group programs and doubled down on one-on-one support.

[40:52] - How Becky maintains her high-value services with less than 10 hours a week outside of sessions.

[43:56] - The SEO strategy that replaced Instagram and now brings in nearly all of her clients.

[52:49] - Final thoughts: why this hybrid model might be the best-kept secret for sustainable health businesses.

Top 5 Quotes:

1. "I spend way less time marketing than ever before and I'm busier than I've ever been."

2. "I was starting to feel like I wish I could expand who I serve without sacrificing the level of outcomes I get for people."

3. "Most of my clients right now are coming from Google search. I took a break from Instagram and I never went back."

4. "What insurance companies pay me now is only about 50% of my total revenue. The rest comes from the hybrid model I created."

5. "If I had to start over, I'd start with my website and SEO. That's what's filling my business today."

Links & Resources:

• DM me CASH on Instagram @lauraschoenfeldrd to join the Cash Pay Kickstart (Enrollment Closes 11/30/25)

• The Nourished Business Accelerator - Apply Here

• Contact Becky: becky@rootednutritiontherapies.com

If you loved this episode, make sure to follow, rate, and review the show!

It helps us reach more health pros ready to build a sustainable, profitable business. See you next week on the Nourished CEO Podcast!