In this episode, Brock Johnson breaks down a real Instagram case study showing how one easy strategy helped a small business go viral and dramatically grow overnight. He walks through the exact trial Reels approach that triggered the spike, including the curiosity hook, the call to action, and how DM automation played a role in converting attention into real growth.

Brock also explains why this viral moment worked, how tools like ManyChat supported the strategy, and what lessons business owners can take from it—especially around gamified retention, trial Reels testing, and follower growth. This episode focuses on the mechanics behind the success, what to replicate, and why going viral alone isn’t the goal, but using momentum correctly is.

Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos

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💥 Related Links

Checkout Shopify 👉http://www.shopify.com/tribe
Checkout Brevo 👉 http://www.brevo.com/tribe and use Code Tribe50

🤓 Related Episode:

Complete Guide To Growing On Instagram With Trial Reels

How To Use Manychat Instagram Automation: Send DMs & Boost Engagement

Watch: https://youtu.be/YnepkAEC12I?si=84GCVElA7shXl2q1
Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000727333142

Connect with Brock on your fav social platform:

Brock:

Instagram: @Brock11Johnson
TikTock: @brock11johnnson

Crime Alert 10.16.20