LinkedIn Ads 101 with AJ Wilcox

If LinkedIn ads have ever felt expensive and intimidating to you, you're not alone. But what if you could actually turn your ad spend into high-quality leads and serious ROI? This week on Rocky Mountain Marketing, I’m sitting down with LinkedIn Ads pro AJ Wilcox—the founder of B2Linked and host of the LinkedIn Ads Show podcast.

Inside this value-packed episode, AJ shares:

• Why LinkedIn ads cost more—and why it’s worth it
• Who should actually be running LinkedIn ads (and who shouldn’t)
• How to build a powerful three-stage LinkedIn funnel
• Common LinkedIn ad mistakes (and how to fix them)
• How $5K a month can scale your B2B marketing—if you do it right

Timestamps:

00:00 – Why LinkedIn ads seem expensive

01:00 – Meet AJ Wilcox, founder of B2Linked

02:30 – When LinkedIn ads make sense (and when they don’t)

04:30 – How LinkedIn targeting blows other platforms away

06:00 – How scarcity drives LinkedIn’s ad prices

08:00 – What kind of video content works best right now

10:30 – LinkedIn’s new video feed: what advertisers should know

12:00 – Building a 3-stage LinkedIn funnel

15:30 – What to expect for costs per click and per lead

18:00 – Why your sales process needs to nurture, not rush

20:00 – How to structure your budget across the funnel

22:30 – DIY mistakes and LinkedIn ad traps to avoid

29:00 – AJ’s dream ad campaign and final advice

This is your roadmap for turning those high-dollar LinkedIn clicks into high-value clients.

Sign Up with Metricool today!

https://metricool.com/katie

Join AJ’s community of LinkedIn Ads fanatics:

https://fanatics.b2linked.com/

Visit AJ Wilcox's social media pages:

Website: https://b2linked.com/

LinkedIn: https://www.linkedin.com/in/wilcoxaj/

LinkedIn Ads Show Podcast: https://open.spotify.com/show/6Z88iXkXHKEZ5um04mtpAq?si=7a7d8d248c8e47a8

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#LinkedInAds #B2BMarketing #RockyMountainMarketing #KatieBrinkley #QuickCast #DigitalMarketing #PaidAds #MarketingStrategy #LinkedInForBusiness #LeadGeneration #AJWilcox

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