Lessons from the Failure of Eva Search Engine

The ambitious startup Eva recently closed, despite being led by experienced individuals. The failure of such startups, even with smart leadership, is not uncommon. However, one can learn from this failure. Eva attempted to introduce a different approach to search, but faced the challenge of changing user habits in a market dominated by Google. The lesson here is that changing user behavior towards subscription-based search is difficult, especially when users are accustomed to an efficient and reliable search engine like Google.