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An effective editor must define the purpose of the publication while establishing a unique voice that resonates with readers. This relationship between the publication's personality and its audience is crucial, as it fosters a strong bond. In addition to honing the publication's voice, a good editor acts as a leader, bringing together a talented team to craft compelling stories. The role goes beyond simple grammatical corrections, requiring the ability to envision the final product and guide the team toward its shared creative goal.