JumpLeap Long-Term Strategic Planning Podcast Ep 26 - Seth Godin - Stuck in Stale Strategy? Seeing Systems Holding You Back
Mar 5, 2025
In a captivating discussion with Seth Godin, renowned author and marketing expert, he delves into the critical role of understanding systems within organizations. He highlights the dangers of outdated thinking that stifles innovation, drawing parallels between companies like Yahoo and Google. Godin emphasizes the overlooked emotional aspects of strategy and the power of storytelling as a transformative tool. He encourages leaders to confront their system blind spots and adapt to evolving realities for meaningful change.
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Hidden Systems
- Existing successful systems excel at concealing themselves, creating a culture of normalcy.
- This makes it difficult to recognize and change these systems, hindering effective strategy development.
Yahoo vs. Google
- Yahoo's strategy focused on retaining users, while Google encouraged them to leave.
- Yahoo missed the opportunity to acquire Google due to its inability to see the potential of a different system.
Walmart's Strategic Decision
- Walmart recognized early on that competing with Amazon's system would be detrimental.
- This decision allowed them to thrive for 20 years before needing to adapt.
