What does it really take to connect farmers and consumers directly?
It sounds simple remove the middleman and let people buy straight from the source. But building a new food system isn’t easy.
In this episode, Juliette Simonin, co-founder of Crowdfarming, shares what it took to bring a farmer-first model to life.
She opens up about the logistical chaos of the early days, why many farmers didn’t trust the idea at first, and what finally made it work.
The conversation sheds light on the structural barriers that make direct trade difficult but also on the deep value it creates when it succeeds.
If you care about fair prices, transparency, and better food systems, this short talk offers a refreshing look behind the scenes.
In just 10 minutes, you’ll understand what’s broken and what could fix it.
Listen to the whole conversation with Juliette here
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