AI is redefining how PR professionals and journalists collaborate, bringing new efficiencies while challenging the balance of authenticity and connection.

This week on The Media Copilot, I’m joined by Michelle Songy—founder and CEO of Press Hook, serial entrepreneur, and one of the most innovative minds at the intersection of AI and media. From her start in finance in London to founding a fintech startup acquired by American Express, Michelle’s journey has been nothing short of remarkable. Now, she’s leading the charge in reshaping how PR pros and journalists connect in a world increasingly influenced by AI.

In this episode, Michelle shares how AI-powered tools are revolutionizing PR outreach—streamlining workflows while avoiding the pitfalls of spammy, impersonal communication. Together, we explore:

The delicate balance between efficiency and authenticity in AI-driven outreach.

The challenges and opportunities AI presents for storytelling in media.

The strategies PR professionals and journalists can adopt to thrive in this new landscape.

Stick around until the end, where Michelle reveals her vision for the future of PR, her thoughts on AI agents, and the ambitious plans she has to take Press Hook to new heights.

The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

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Cloud Native Spring in Action author Thomas Vitale