Bret Taylor, Co-founder & CEO of Sierra and Chair of OpenAI, shares insights from his illustrious career at Salesforce and Facebook. He discusses Sierra's innovative AI agents that are revolutionizing customer service and transforming traditional models with outcome-based pricing. Taylor predicts a shift from apps to AI agents as the primary customer interface, citing impressive metrics from partners like Rocket and Ramp. He also addresses the potential AI bubble, the need for accountability in tech, and the future role of AI in financial services.
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insights INSIGHT
AI Agents As Primary Touchpoints
Every company's AI agent will become its primary digital touchpoint, as important as a mobile app or website.
Bret Taylor predicts agents will handle end-to-end workflows across channels, languages, and modalities.
question_answer ANECDOTE
Range Of Real Customer Use Cases
Sierra powers experiences from IVR replacement to Rocket Mortgage's Rocket Assist chat on rocket.com.
Use cases span from password recovery and fraud reports to home refinancing and device technical support.
insights INSIGHT
Agents Deliver Empathy At Lower Cost
AI agents are immediate, always-on, and can provide empathetic customer service at scale.
They reduce costly human call handling while meeting consumer expectations for instant resolution.
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In today’s episode, Ryan Zauk sits down with Bret Taylor, Co-Founder & CEO of Sierra and Chairman of the Board at OpenAI.
Bret’s career is the stuff of valley legend…he is the former Co-CEO of Salesforce, former CTO of Facebook, and has been credited with building products like Google Maps and Facebook's 'Like' button.
There may not be anyone closer to AI, spanning the app layer all the way down to its core foundation.
In this episode, Bret and Ryan explore several topics including how Sierra has transformed customer service, the agentic era and its consequences for software, why we ‘might’ be in an AI bubble, how Sierra differentiates to win customers like Ramp, Rocket, and Brex, where AI moats will accrue, the 3 AI megatrends he’s leaning into, and much more.
Key Takeaways
“Every company’s AI agent will be as important as their mobile app or their website.” Bret sees a future where AI agents replace apps and websites as the first point of contact for customers. Agents will handle workflows end to end (fraud reports, mortgage refis, account changes) across all channels, languages, and modalities.
CS agents are showing immediate ROI on both the top and bottom line…For example, Rocket’s customers who engage with a Sierra agent are 3x as likely to complete a transaction vs. traditional service. At Ramp, their self-service resolution rate with Sierra’s agents is >90%. Healthcare giant Cigna is replatforming its IVR with Sierra…using AI will help businesses rethink their operating model.
Outcome pricing raises the stakes for software, morphing them into true business partners. Outcome pricing will create accountability, transparency, and measurable ROI in an era of vague productivity claims.
The Future of AI is 3 things. 1) Multimodal - seamless voice experience. 2) Personalized - knowing your context, preferences, and intent. 3) Proactive - solving a problem before it arises or before the customer knows it has occurred.
It’s an AI bubble, but a healthy one. The fundraising hype is alarming, but the underlying transformation is real. Similar to 1999, many firms will fail, but some will become generational winners. If you bought pets.com you lost your money. If you bought Amazon, you made history.