363: Mike Madrid on the Latino Minority to Majority Shift

Rick Wilson speaks with fellow Lincoln Project co-founder Mike Madrid, as they delve into his new book ‘The Latino Century: How America's Largest Minority is Transforming Democracy’ and the crucial role of Latino voters in American democracy. They discuss the rise of younger Latino voters, the importance of economic issues and border security, and the need for creative targeted messaging on platforms like WhatsApp and TikTok.

Follow Mike Madrid on X at @madrid_mike and buy his book ‘The Latino Century: How America's Largest Minority is Transforming Democracy’ at fine bookstores everywhere. 

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