TechCrunch Daily Crunch
OpenAI now serves 400M users every week
Feb 21, 2025
OpenAI's impressive leap to 400 million weekly users signifies a massive interest in AI technology. Meanwhile, Instagram's new ad format offers creators a unique way to monetize their testimonials. Challenges arise as consumers struggle to distinguish between genuine reviews and paid content. Additionally, Spotify's collaboration with ElevenLabs aims to enrich its AI-audiobook library. Finally, a Berkeley startup's $70 million funding boost highlights the increasing investment in AI solutions within the enterprise sector.
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Quick takeaways
- Meta's new ad format, Testimonials, allows creators to monetize endorsements while enhancing transparency in advertising practices.
- OpenAI's user base has surged to 400 million weekly users, indicating a growing interest in AI applications like ChatGPT.
Deep dives
New Advertising Format for Creators
Meta has introduced a new advertising format called Testimonials, allowing creators to monetize their recommendations through written endorsements shared as comments on brands' social media posts. This initiative aims to enhance transparency in the advertising landscape, as creators can now identify themselves as paid promoters while also risking their reputation for endorsing products. Such a format is crucial in a digital space where consumers often struggle to distinguish between genuine testimonials and sponsored content. By enabling creators to articulate their endorsements succinctly, brands can improve their credibility and engagement among target audiences.
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