Strictly Business From the Pitch to Pitch Decks: Alex Morgan Wants to Help Female Athletes Become Owners and Entrepreneurs
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Jul 18, 2025 
Join Alex Morgan, recently retired soccer superstar and part owner of the San Diego Wave, and her business partner Dan Levy from Wasserman as they share insights on empowering female athletes. Morgan discusses her passion for helping athletes navigate career transitions and build wealth through ventures like Togethxr. They dive into the growth of women’s sports, tackling challenges, and the importance of community and collaboration. Their efforts aim to elevate women's sports while advocating for gender equity and financial investment in female athletics.
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Growing Media Share in Women's Sports
- Women's sports media attention increased from 4% to 16% over a few years, aiming higher next.
- Together takes accountability to ensure this growth continues, signaling expanding market impact.
T-Shirt Sparks Women's Sports Buzz
- The "Everyone Watches Women's Sports" t-shirt launched spontaneously and sold out within 24 hours.
- Nike partnered to distribute the shirt globally, boosting community support through merchandise.
Social Media Grows Women's Sports
- Social media empowered fans to follow women's sports heroes directly, bypassing traditional networks.
- This led to growing passionate communities and accelerated the rise of women's sports popularity.