Happy Belly Food Group Inc. (CSE: HBFG | OTCQB: HBFGF): Consolidator of Emerging Food Brands

My guest today is Sean Black, CEO of Happy Belly Food Group (CSE: HBFG | OTCQB: HBFGF). Happy Belly is a Canadian consolidator of emerging Quick Serve Restaurant (QSR) brands, with expansion plans into the U.S. The company started as Plantingco, a niche plant-based CPG business, but under Sean’s leadership pivoted to become food agnostic—focused on scalable, cash flow positive QSR concepts.

The model is straightforward: acquire small, profitable, debt-free brands, grow corporate stores with free cash flow, and scale through franchising. The portfolio is intentionally diversified with no duplication—think Rosie’s Burgers as a Shake Shack equivalent, IQ Foods as Canada’s Sweet Green, and Pyro as a Cava-style concept. I spoke with Sean to learn more about the company, as well as:

• The pivot from Plantingco to QSR consolidation
• M&A model and brand strategy
• Growth targets and the $100 million milestone
• Risks, alignment, and long-term vision

For more information about Happy Belly Food Group, please visit: https://happybellyfg.com/

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