Demand gen.
Lead gen.
What do these terms mean, what's the difference, and which is more important for B2B marketers?
In this episode, Deanna Shimota, founder and CEO of Growth Mode Marketing, talks about why b2b marketers should prioritize demand gen over lead gen and what it looks like to build a high-powered demand gen engine.
Check out Dianna's podcast, The Demand Gen Fix.
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B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing