Why the first-to-market strategy will always be a game-changer.

Today we're joined by co-founder and CEO of Boss Beauties, Lisa Mayer. Lisa has successfully grown this brand across film, television, gaming, publishing, and more. Through mentorships, activations, and collaborations, she continues to improve the lives of women.

Before Boss Beauties, Lisa was no stranger to the ups and downs—especially the financial one—of entrepreneurship. But after learning about digital artwork, she decided to go all in and carved out a bold, diverse brand inside the NFT space that fueled her entrepreneurial growth.

In this episode, you will learn about:

The "7$ moment" that got Lisa to take action
The feast-and-famine cycles of business
The 24-hour miracle that changed the trajectory of her life
Why Lisa and her husband are a power duo, plus the secret to managing their busy lives
What Lisa falls back on when she feels like she only has 10%
Why surrender is an important part of entrepreneurship
What it means when you get a "no" and how to shift your perspective

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252. From Zero to $2M in 24-Hours with Lisa Mayer