Subject Lines That Stop the Scroll: Jay Schwedelson’s Secrets Revealed

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Apr 22, 2025

Jay Schwedelson, an email marketing expert and founder of Guru Media Hub, shares impactful strategies for revitalizing your email campaigns. He emphasizes the power of personal newsletters, which have significantly higher open and click-through rates. Schwedelson reveals how using a real 'from' name can enhance engagement and discusses the misconception surrounding landing in the promo tab. Listeners get actionable tips for crafting compelling newsletters and growing their email lists effectively, ensuring their messages stand out in a crowded inbox.

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INSIGHT

Power of Personal Newsletters

Personal newsletters have 48% higher open rates and 30% higher click rates than brand emails.
People connect more deeply with emails coming from an individual than from a faceless brand.

ADVICE

Use Two Newsletters and Varied "From" Names

Start a second personal newsletter from yourself alongside your brand newsletter using the same email list.
Change the "from" name in emails to reflect the personal sender or campaign theme to boost open rates by 20%.

ADVICE

Inject Personality into Newsletters

Share personal, relatable stories and quirky tidbits in your newsletter to foster connection and engagement.
Adding a unique personal section, like a "since you didn't ask" update, can increase opens and clicks.

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Your Emails Deserve More Opens, Clicks, and Sales—Here’s How to Get Them

AI is making us feel less and less connected with brands, but personal newsletters are changing the game. With a 48% higher open rate and 30% more click-throughs than traditional brand emails, personal newsletters are becoming the ultimate way to break through the noise and build trust with your subscribers.

Email marketing expert Jay Schwedelson joins me to share step-by-step how you can implement unconventional and super impactful strategies to revitalize your email marketing efforts. You'll discover what makes a newsletter truly personal, the must-have elements for success, and email growth strategies that actually work right now.

If your open rates have plateaued, your click-throughs aren't what they used to be, or you're just tired of putting hours into emails that don't convert, this episode delivers the exact framework you need.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ People Connect With People—Not Faceless Brands – When your audience sees a real person in their inbox instead of a company name, they're much more likely to open and engage. Jay reveals how to strategically use your "from" name as an extension of your subject line and why this one small change can transform your results immediately.

2️⃣ Why Landing In The Promo Tab Is Actually A Good Thing – This common fixation is likely distracting you from what really matters for email deliverability. Instead, learn what's actually causing your open rate issues and the simple validation process that can dramatically improve performance.

3️⃣ Make Your Emails Feel Like a Personal Experience, Not a Transaction – The most effective newsletters blend authentic storytelling with strategic marketing. Jay shares practical tips (like adding reading time estimates to links) that can instantly boost click-through rates. Plus, discover how to resurface your best content to non-openers with a specific subject line formula that captures attention and drives results.

RESOURCES MENTIONED IN THIS EPISODE:

Test out your subject line with Jay’s free subject line rating tool: subjectline.com

Join us (and Andy Cohen!) at Eventastic in June: eventastic.com

Sign up for the largest online email marketing conference: guruconference.com

Subscribe to Jay’s podcast, Do This, Not That: jayschwedelson.com/podcast

Learn more about Jay’s agency, Outcome Media: outcomemedia.com

Clean up your subscriber list with ZeroBounce: zerobounce.net

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