The Amy Porterfield Show
Subject Lines That Stop the Scroll: Jay Schwedelson’s Secrets Revealed
Apr 22, 2025
Jay Schwedelson, an email marketing expert and founder of Guru Media Hub, shares impactful strategies for revitalizing your email campaigns. He emphasizes the power of personal newsletters, which have significantly higher open and click-through rates. Schwedelson reveals how using a real 'from' name can enhance engagement and discusses the misconception surrounding landing in the promo tab. Listeners get actionable tips for crafting compelling newsletters and growing their email lists effectively, ensuring their messages stand out in a crowded inbox.
54:43
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Quick takeaways
- Personalized newsletters significantly outperform traditional emails by creating real connections, leading to 48% higher open rates and increased engagement.
- Embracing unsubscribes as a natural evolution helps brands focus on nurturing relationships with engaged subscribers who truly want their content.
Deep dives
Understanding Unsubscribes
More than 90% of unsubscribes from email lists come from individuals who have not engaged with the emails in over six months, indicating that these individuals are no longer relevant to the brand. This fact emphasizes that businesses should not be alarmed by unsubscribes, as they represent a natural part of audience evolution and engagement. Rather than reacting to negative feedback or loud complaints, it's crucial to understand that people are allowed to move on from lists that no longer serve them. Embracing this perspective can help businesses focus on nurturing relationships with engaged subscribers who genuinely want to receive their content.
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