LTB S03 E05 Leland Maschmeyer - Systems thinking

In this episode I talk with Leland Maschmeyer, chief creative officer at Chobani and co-founder at Collins. Leland is a widely celebrated designer, recognized as most influential designer by HOW magazine, he has worked with brands such as Chobani, Spotify, Instagram and much more. We talk about Leland's experiences when founding Collins, working in house at Chobani and Leland's vision on Systems thinking.

Topics:

• The story of how Leland met Brian Collins and they co-founded Collins


• The rebrand at Chobani


• The Spotify redesign


• The difference and similarities between strategy, systems thinking and design thinking


• Design thinking


• The future of design


• The book on systems thinking

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