EP79: Rivers Corbett - Why Business Is A Dating Game

Do you have a significant other? Do you remember the honeymoon phase of that relationship? It probably involved you having a strong focus on doing whatever you could to make the love of your life happy. Well, it's similar to business where you do your best to serve your customers. According to our guest, Rivers Corbett, the host of the Startup Canada podcast, you must do whatever you can to remain in the honeymoon stage with your clients. During this interview, you'll also learn...

• The importance of having the appropriate and consistent messaging that resonate with your customers
• Why clarity is a true difference maker in how you communicate with potential clients
• Why you should always zag when everyone else zigs

To find out more about Rivers, visit https://www.thebusinessofthoughtleadership.com.