The Marketing Book Podcast 243 The Innovation Mandate by Nicholas Webb
The Innovation Mandate: The Growth Secrets of the Best Organizations in the World by Nicholas Webb
https://www.salesartillery.com/marketing-book-podcast/innovation-mandate-nicholas-webb
In this constantly shifting world, companies must innovate if they want to survive. In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors.
In today’s ultra competitive marketplace, the difference between success and failure is innovation. From small entrepreneurial startups to global Fortune 500 companies, innovation—the steady flow of new ideas—drives sustained success. It allows a company to:
- Introduce new products and services
- Effectively connect with customers
- Sharpen the supply chain
- Efficiently manage finances
- Hire and retain the best people
Without a steady stream of new ideas, even the best company will slow down, atrophy, lose market share, hemorrhage customers, and eventually close or be sold.
The Innovation Mandate offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The book centers around three simple concepts:
- Innovation generates profits;
- Innovation, in the form of new, profitable ideas, can come from anywhere
- Identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance
Additionally, the book offers a five-point checklist to ensure your company is innovation ready.