Sparkle on Substack (Live) Here's How to Build a World Class Substack in 2025 (and it's not with Notes)
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Jul 17, 2025 
Russell Nohelty, a writer and publishing expert, dives into the intricacies of building a successful Substack. He shares his journey from a sole trader to team leader and the emotional struggles that accompany that shift. The conversation highlights the importance of authentic audience engagement and explores new strategies for retaining subscribers amidst community changes. Russell also discusses leveraging AI in writing without losing emotional authenticity, providing insight into the evolving landscape of content creation.
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From Sole Trader To Overwhelmed CEO
- Claire describes the visceral overwhelm of shifting from sole trader to company and nearly breaking under VAT and transaction complexity.
- She recovered after six months with a supportive team and renewed purpose to help other business owners navigate complexity.
Stability Beats Mere Scaling
- Russell explains reaching six figures often stabilizes income rather than multiplying it without new levers.
- He argues creators should aim to diversify products to make revenue resilient rather than just scaling effort.
Build Many $10K Launches
- Break six-figure goals into repeatable $10k launches and iterate them across the year.
- Build multiple modest revenue events (courses, memberships, retreats) instead of relying on one massive launch.