Best Story Wins How to Stand Out From the 85% with Egan Montgomery of Backstroke
Feb 6, 2025
34:54
About 85% of competing software companies are pretty much the same.
The winning companies focus on staying in the 15% that represents an opportunity to truly differentiate, which is also what the company’s goals should be tied to.
In this episode, Egan Montgomery, Co-founder and VP of Marketing at Backstroke, reveals how his generative AI-powered platform is changing how email marketing works, boosting performance by 30% compared to human-written emails. Egan also shares why “doing things that don’t scale” is the future of marketing, and how tailored in-person experiences are becoming the best way to build trust with clients.
We also dive into:
The winning companies focus on staying in the 15% that represents an opportunity to truly differentiate, which is also what the company’s goals should be tied to.
In this episode, Egan Montgomery, Co-founder and VP of Marketing at Backstroke, reveals how his generative AI-powered platform is changing how email marketing works, boosting performance by 30% compared to human-written emails. Egan also shares why “doing things that don’t scale” is the future of marketing, and how tailored in-person experiences are becoming the best way to build trust with clients.
We also dive into:
- Why the old B2B marketing models are crumbling and what’s replacing them.
- How personal branding is no longer optional for founders and executives.
- Why generative AI’s second wave will change how we work, sell, and connect.
- Building trust in a world saturated with noise and gimmicks.
- And much more.