In this episode, Mallory Rowan shares the story of how she turned a university project into a thriving lifestyle apparel company, all inspired by her journey as a powerlifter. Mallory dives into the importance of building a strong community, testing products on a small scale, and using social causes to connect with niche markets.

She also opens up about the challenges of rapid growth, from managing inventory to balancing her time as a student entrepreneur. Now focusing on online business, Mallory talks about the power of aligning your business with your personal values, creating multiple revenue streams, and avoiding burnout by prioritizing non-negotiables and building a supportive team.

You’ll also hear her tips for using Instagram to grow a business and how to strike the right balance between different types of content to keep your audience engaged.

Listen to the full episode to hear:

How to avoid burnout by setting personal non-negotiables and building a supportive team.
Mallory's approach to starting and scaling a business through community building and small-scale product testing.
The importance of aligning business models with personal values to create sustainable, fulfilling growth.
Practical tips for using Instagram to grow your business and keep your audience engaged with balanced content strategies.

FREE Resources to Grow Your Online Business:

The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
Learn more about Mallory: https://malloryrowan.com/

Work with Gillian Perkins:

Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
Get your online biz started with Startup Society: https://startupsociety.com
Learn more about Gillian: https://gillianperkins.com
Instagram: @GillianZPerkins

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