E93 Part 1 - Scaling Companies by Optimizing Digital Exhaust with Matt Handler

This episode of Tech Sales Insights is the first part of our conversation with Matt Handler, President and COO of Coralogix. He introduces how Coralogix operates in the observability space and their unique way of organizing "digital exhaust."

He talks about how they help clients migrate from legacy as log data is constantly growing at a rate faster than revenue. Matt discusses how their technology lowers this cost to allow companies to scale.

HIGHLIGHTS

• Coralogix: Analyzing and optimizing "digital exhaust" for observability
• Selling to fast-growing mid-sized companies and PLG for smaller companies
• Market expansion and new products

QUOTES

Go-to-market requires people who execute and operate well - Matt: "You have to screw up enough to get successful and then, honestly, if you can really prove that you can scale and execute, there are a lot of financial-minded folks and that's very much needed in our industry. But people that can execute and operate a business, which Randy was great at, is really important."

Lowering the cost of digital exhaust and allowing companies to scale - Matt: "The key to observability is being able to look across distributed architectures, especially in today's world, and understand where you've got performance issues, or if you have an issue, how do you identify and fix it?"

Starting with two markets and being smart about expansion - Matt: "We're really trying to thread the needle of smart growth with our company but not overgrowing and just trying to throw a bunch of salespeople to drive ARR that aren't really productive. We're all about productivity and optimization."

Find out more about Matt and check out Coralogix’s open positions in the links below:

• LinkedIn: https://www.linkedin.com/in/matthandler/
• Website: https://coralogix.com/

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