Measuring The Success of Our Relationships (And Not Lying About It)

At the heart of customer experience is building relationships with our customers.

But the business side also means tracking those relationships and not lying about them. We can't expect to have a healthy and productive relationship with customers, employees, and investors if we aren't honest about what it's like for our customers.

Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future.