On today’s episode of Power House, Clayton sits down with Cory Vasquez, the chief marketing officer and most recently promoted to co-president, alongside Vinnie Tracey, at Realty ONE Group. Cory is 20-year communications veteran and joined Realty ONE Group in late 2018 bringing along with her years of experience in a host of communications fields.

During their conversation, Cory talks about her unique background in marketing and communications and how that fits into the world of leading a real estate brokerage at this really unique time for the industry. They also discuss Realty One’s 100% commission model and some of the 2023 performance stats that landed them on the RealTrends Verified Brokerage Rankings.

Here’s a glimpse of what you’ll learn:

• Realty One Group has experienced tremendous growth in recent years, with over 400 locations throughout the US and 20 countries.
• The 100% commission model at Realty One Group attracts agents who want to keep more of their commission and offers comprehensive coaching and training programs.
• The company focuses on creating a unique culture and giving back to the community, which attracts agents to the brand.
• Effective communication and transparency are crucial during leadership transitions and in times of market change.
• Real estate professionals need to demonstrate their value and communicate their efforts to clients to combat misconceptions about their work.

Related to this episode:

• Connect with Cory on LinkedIn
• Realty ONE Group
• RealTrends Verified
• Realty ONE promotes five women to executive positions
• The Gathering
• HousingWire on YouTube

Enjoy the episode!

The Power House podcast is a show about leadership, markets and entrepreneurship in the housing industry. Each Thursday, Clayton Collins speaks with CEOs and founders from the mortgage and real estate sector to reveal how housing executives think about business growth, operational strategy, and leadership. The Power House podcast reveals the full picture through the stories of the industry’s most impactful leaders. Clayton Collins is the CEO of HousingWire, and the Power House podcast is produced by HousingWire’s Content Studio. Initially launched in 2019 as the Housing News podcast, the show was relaunched as Power House in 2024.

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