Self-proclaimed misfit clinician, Alex Hoopes, discusses his insights on product development and driving value. Topics include his journey in healthcare technology, the intersection of pharmacy and business, risk mitigation in product management, embracing feedback for fast learning, and the value of P&L responsibility for career success.
Product management is about innovation risk management, driving value with prudent financial acumen.
Tailoring product strategies, learning fast, and prioritizing value creation are keys to success in product management.
Deep dives
Alex Hoops' Career Journey and Versatility in Healthcare
Alex Hoops shares his career trajectory starting from pharmacy school to becoming a product professional in healthcare. Despite initially considering law school, a pivotal experience at an innovative company shaped his career path. Interactions with the healthcare system as both a patient with bladder cancer and a caregiver transformed his perspective on building products for customers. His diverse roles in product management culminated in leading a healthcare supply chain and logistics company.
Product Management as Innovation Risk Management
Alex defines product management as innovation risk management, emphasizing the role in charting new courses while managing associated risks. He highlights the importance of identifying and mitigating risks to increase the likelihood of developing valuable products for customers and the business. While product management involves various activities like user research and collaboration with engineering teams, navigating risks and ensuring value creation are fundamental aspects.
Evolution and Realities of Product Management
Discussing myths and realities in product management, Alex addresses misconceptions about solely speeding up roadmaps and eliminating innovation risks completely. He emphasizes the need for pragmatism and financial acumen in product management to align with business constraints and ensure sustainable practices. By emphasizing learning fast over failing fast and adapting product strategies to varying contexts, he underscores the importance of tailoring approaches in a dynamic industry landscape.
Self-proclaimed misfit clinician, Alex Hoopes, joins us in
this episode to discuss his vides and philosophies on product development, and the latest reconning for greater pragmatism, and not just asking product leaders to own innovation, but be accountable for driving value.
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