My guest today is Lia Georgantis, the dynamic force behind Girls with Gems and Sneaky Link.

Girls with Gems is a high-end fashion boutique offering a curated selection of Australian and international designers, along with their own in-house brand, Sneaky Link. Initially started by Lia's mother as a jewellery store, it has since transformed into a full-fledged boutique and online shop.

In this episode, we’ll delve into how Lia left her promising law degree to reinvent and grow the business. We'll explore the unconventional social media marketing strategies that have created a buzz around Girls with Gems, how she's rewriting the rules of the fashion game, the sacrifices it takes to be successful, the importance of authenticity in today's market, and much more.

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