The Audio Long Read From the archive: Super-prime mover: Britain’s most successful estate agent
May 21, 2025
The podcast unveils the glamorous yet cut-throat world of London’s super-prime estate agents. It explores the staggering rise in property prices, with homes selling for up to £200 million. From innovative marketing strategies that leverage social media to the tension between traditional values and modern trends, hear how agents navigate their pivotal roles. The impact of urban inequality is starkly highlighted, contrasting uninhabited luxury mansions with lively, occupied homes in a housing crisis, making for a thought-provoking listen.
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Gary Hersham's Unique Style
- Gary Hersham is a flamboyant, dramatic estate agent in London who sells properties worth up to £200 million.
- He knows elite billionaires worldwide and transforms the buying and selling process into high-stress negotiations.
Power of Deep Networks
- Hersham uses his vast, multi-generational contacts to serve dynasties, not just individuals.
- His volatile personality reflects the urgency and pressure of multi-million-pound negotiations.
Overseas Wealth Shapes Market
- London's prime property market boomed first with Middle Eastern money, then Russian and Chinese investors.
- Overseas cash injections transformed London's high-end housing market since the 1970s.