Brad Leavitt Podcast John Timar: Former Navy SEAL & CEO of Kill Cliff - A Clean Energy Drink Company
Previously, John was an executive at TerraGo, a venture-backed software company specializing in SaaS and PaaS mobile applications. He also led business development at Eurasia Group, a predictive analytics startup providing global risk information products to subscribers.
John was a founding member of Control Risks GS, Inc, a wholly-owned subsidiary of Control Risks and the fastest growing business unit worldwide.
Listen in as John offers a glimpse into his experience training with the Navy SEALs and the carryovers he sees between the military and the business world. He then does a deep dive into Kill Cliff’s unique story as a company and how they scaled up to become one of the most exciting brands in the beverage sector today.
Sponsors:
Topics Discussed:
- [02:56] Similarities between being a Navy SEAL and a business owner
- [07:04] The hardest part about becoming part of the SEAL teams
- [12:12] What separates those who succeed and those who fail in becoming SEALs
- [15:39] The dangers that follow your initial success as an entrepreneur
- [17:49] An introduction to Kill Cliff
- [23:24] Kill Cliff’s appeal
- [25:51] Kill Cliff’s unique foray into the beverage sector
- [31:03] How John helped investors see the potential in Kill Cliff
- [36:44] The value of interdependence among teams
- [42:53] Having conversations with investors about the big picture, not just the bottom line
- [48:28] Using non-traditional marketing strategies to scale Kill Cliff
- [55:06] What’s next for John and Kill Cliff?
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Key Quotes by John:
- The cornerstone of teamwork is interdependency.
- Alignment is a key part of business. It’s part of interdependency, teamwork, and focus.