Franchise Interviews Meets with Hala Moddelmog of Arbys

We are excited to meet with Arby's President, Hala Moddelmog, to discuss the company's refranchising success and significant investment into the brand at a time of great economic uncertainty. Some of the topics we will discuss with Hala are the following: • This past fall, Arby's introduced a new line of turkey roasters. Hala will discuss why Arby's found it important to expand its menu beyond its signature roast beef offerings. • Arby's is now testing a new restaurant design/layout in select markets. Hala will discuss what Arby's hopes to achieve with a new look and feel. • Arby's recently made several changes to its leadership team. Hala will provide rundown of these changes. • How have all these big changes paid off for the brand? • In order to overcome obstacles to growth, particularly the ongoing credit crunch, restaurant executives are focusing their efforts on attracting multi-unit and multi-brand operators with strong cash flow to not only open new units, but purchase established corporate stores to help revitalize and remodel stagnant locations. Has Arby's been a part of this "refranchising" trend? While many companies and business owners are slashing their operating budgets, investments, and jobs in light of the looming "fiscal cliff," some are optimistic about the future and continue to invest extensive resources. Over 8800 downloads!