Loveblock Wine: Organics, Innovation, and a New Vision for Marlborough With Erica Crawford

In this episode of the Vint Wine Podcast, host Billy Galanko sits down with Erica Crawford, CEO and co-founder of Loveblock Wines in Marlborough, New Zealand. Wine lovers may recognize her name as the co-founder of Kim Crawford Wines, but with Loveblock she has taken a completely different approach - 100% estate, organically farmed, and crafted for depth, texture, and ageability.

Erica shares her remarkable journey from a background in science to pioneering New Zealand wine with her husband Kim, and now leading Loveblock into a new era of thoughtful, terroir-driven winemaking. Listeners will hear about her focus on sustainability, lighter bottles, biodynamics, and how Loveblock wines set themselves apart from the quick-drinking style many associate with Marlborough Sauvignon Blanc.

Key highlights from the conversation include:

• The story of founding Kim Crawford Wines and the bold pivot to Loveblock
• Why Loveblock is dedicated to organics, biodynamics, and low-input viticulture
• How their Sauvignon Blancs are built to age for a short period rather than be consumed immediately
• The fascinating use of green tea tannins in the “Sauvignon Blanc Tee,” a natural alternative to sulfur dioxide
• Insights into Marlborough’s subregions, soils, and climate challenges
• The role of animals, cover crops, and compost in building healthier vineyards
• Why lighter bottles and sustainable packaging are crucial for the wine industry’s future

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🕒 Chapters

00:00 Introduction to the Vent Wine Podcast
00:19 Interview with Erica Crawford Begins
00:44 Love Block Wines: A Unique Approach
01:43 Exploring the Wines of Love Block
05:56 Erica Crawford's Journey into Wine
07:42 The Story Behind Kim Crawford Wines
10:32 Organic and Sustainable Practices at Love Block
21:49 Innovations and Future of Wine Bottling
26:46 Discussing Glass Recycling Challenges
27:42 Introduction to Organic Farming Practices
28:11 Exploring Sauvignon Blanc Characteristics
30:16 Innovations in Wine Making Techniques
36:14 The Role of Green Tea Tannins in Wine
42:36 Comparing Different Vintages
43:48 Insights on Pinot Gri and Pinot Noir
50:13 Future Experiments and Conclusion

The Vint Wine Podcast is hosted and produced by Billy Galanko. For more content follow Billy on Instagram @BillyGalanko_wine_nerd and for partnerships and collaborations please email billy@sommeliermedia.com.

Cheers!