Episode 552: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) teach the 3-step writing framework that helped them build +$10M newsletters.

Get Shaan’s writing course - https://maven.com/generalist/writing

Get Sam’s writing course - https://copythat.com/

Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5

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Show Notes:

(0:00) Intro

(2:50) Why not how - Persuasion at scale

(6:00) To write clearly, you must think clearly

(7:00) Begin with the end in mind

(10:30) Headlines not outlines

(12:30) Warmup with copywork

(15:30) Draft fast, incubate slow

(16:30) Great writing is great editing

(19:00) Build your swipe file

(21:00) Don't bury the lead

(23:30) Create a curiosity gap

(25:00) Write like you talk

(28:00) The voice memo test

(30:30) Lower the reading level

(32:00) How to tell a great story

(34:30) Intention meets obstacle

(38:00) High emotional stakes in a low stakes situation

(39:00) Short sentences

(41:00) Great writing has rhythm

(44:00) Our favorite resources

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Links:

• Hemingway Editor - https://hemingwayapp.com/

• Neville Medhora on Louis C.K. - https://copywritingcourse.com/louis-ck-direct-video-sales/

• The Hustle Writes about Hint Founder - http://tinyurl.com/2d537k7f

• Hey.com - https://www.hey.com/

• On Writing - http://tinyurl.com/5f334swt

• Theo Von - https://www.theovon.com/

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

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Check Out Shaan's Stuff:

Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.

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