Make Shift Happen with Samantha Daily From Mushrooms to Millions: Four Sigmatic’s CEO on Biohacking Mornings & Conscious Parenting
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What if your morning coffee ritual is secretly draining your energy?
This episode is for the wellness-curious, spiritually-attuned, and biohacking babes who want more energy, less burnout, and a smarter way to start the day.
Tero Isokauppila — founder of the iconic mushroom coffee brand, Four Sigmatic — joins us to unpack the science behind medicinal mushrooms 🍄, what it really takes to build a 9-figure brand from the forest floor, and how becoming a dad radically reshaped his views on hustle, success, and presence.
We chat:
- 5:00 – Why everything you think you know about medicinal mushrooms might be wrong
- 6:33 – Stress, sleep, immunity: decoding the real uses of functional mushrooms
- 8:40 – Feeling burnt out? The mushroom Tero swears by for nervous system support
- 12:13 – From foraging in Finland to Forbes: how Tero built a 9-figure mushroom empire
- 21:00 – Tero’s secret weapon in business (and how to apply it at any level)
- 30:19 – Culture shock: Parenting in the U.S. vs. Europe (Tero gets candid about food & school systems)
- 34:20 – Tero’s transition to dad life + how his schedule really changed as a busy entrepreneur
- 44:30 – The spiritual take on morning routines as a parent
- 50:50 – Forage or Forget: Tero reacts to unhinged wellness trends
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