Marketing expert and Georgetown University Professor Rohit Bhargava takes you through his list of “non-obvious” trends by asking the questions most polls and trend predictors avoid or miss. In Non-Obvious we go deep into modern popular culture to study how the power of non-linear thinking can predict the future.

Non-Obvious delves into questions like why fewer brands are focusing on traditional marketing techniques, how companies are exploiting our short attention spans, and how conventional thinking about data analysis may be misguided.

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