Whitney Houston said it best: "I believe the children are our future, teach them well and let them lead the way." Here at Iron Culture, we're old, irrelevant and out of touch. But, we believe in platforming the next generation of educators to carry on the torch (or at least pandering so they'll platform us in return when we can no longer pay the bills). In this Roundtable we're joined by Dr. Milo Wolf, Dr. Pak, and first-time guest Max Coleman, to discuss the challenges of growing a following using social media in 2024 as an evidence-based content creator. The game has changed what worked for us, won't be as successful, and striking the right balance is not easy, and getting it wrong comes with lashback. Are we all just doing more harm than good? Join us as we discuss!

00:00 Ignoring our actual guests and introducing Jim Powers

05:06 Actually introducing the young pioneers and getting into the topic

13:22 Milo's thoughts and using the hook of the title and the thumbnail

Iron Culture Ep. 268- Science Communication, Gatekeeping & The Fitness Industry https://www.youtube.com/watch?v=bOuoJoF5IDA

20:43 The rise of Eric's visibility and gaining a foothold in social media fitness

28:52 Dr. Pak's perspective and how he shapes his content

36:28 Playing the social media game

49:18 Nuance, and (finally) getting Max Coleman's viewpoint

1:00:54 Doing it for the fame, the saturation of the landscape, and finding yourself within it

1:10:24 Milo's tips for new content creators (one weird trip to explode your social media presence)

1:22:05 Max' favourite movies and some applications to takeaway

1:33:20 Closing out and where to find our guests (to increase their subscriber count by 2)

Milo https://www.youtube.com/@WolfCoaching, IG @wolfcoach_ , wolfcoaching.com

Dr Pak https://www.youtube.com/@Dr__Pak IG @dr__pak , drpak.com

Max IG @coleman.et.al

Linha de Passe – A virada do Flamengo contra o Atlético-MG e a classificação do Corinthians contra o Santos na Vila Belmiro