In this episode, Jon Picoult, founder and principal at Watermark Consulting, and author of From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans, and Rob Markey discuss why creating fewer problems for consumers drives more value interactions and how to deliver a cost-effective experience customers value long term.
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If you'd like to learn more about Jon Picoult, you can find him on LinkedIn.
Order Jon's book here.
Customer Confidential: Untold Stories of Earned Growth