C-Change Show- Changing Business Culture for GOOD S1 E2 - Lance Loveday, CEO Closed Loop: Closed Loop, Open Mind
"C-CHANGE SHOW - Changing Business Culture or GOOD."
How Diversity in Leadership led to a 4x jump in revenue.
Lance is an ally for women and underrepresented people. He found an incredible talent and offered her the role of President of Closed Loop. She took the company to the next level. Lance and I will be discussing how to find the right people for the right roles who are different than the status quo hires and how he handled a sales rep that harassed his staff. You can read his LinkedIn article HERE. He is a champion of fairness and equity who is showing a successful way into the future of work and deserves to be celebrated!
A bit more about Lance:
He is the CEO of Closed Loop. We are a boutique agency of 40+ digital advertising growth hackers, and we specialize in helping innovative brands gain an unfair advantage through next-level online advertising strategies. We have managed over $1B in digital ad spend for clients like AWS, Intercom, Tableau Software, Service Now, New Relic and others. Channels we manage include Google Ads, Facebook, Bing, Yahoo, programmatic display, YouTube, native, mobile and many others. We believe in tailoring a holistic, full-funnel approach to each client in order to unlock massive growth.
Accomplishments
● 20 years as a successful digital growth agent
● 18 years leading a respected marketing services agency
● Recognized as an Ad Age Best Place To Work multiple times
● Spoken at over 50 industry events
● Mentor for 500startups
● Won a bike race once <-- most impressive!