Vineyard Vines Uses a Data Analytics Solution to Drive Effective Marketing
May 13, 2019
10:04
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
In episode 195 of Total Retail Talks, Joe Keenan interviews Chris Fitzpatrick, vice president of business analytics and strategy at Vineyard Vines, a clothing and accessories retailer founded in Massachusetts. Listen in as they discuss how Vineyard Vines’ use of an analytics tool has enabled the brand to obtain a single view of its customer across…
Total Retail Talks