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We’re excited to bring you more exclusive content from Productized 2024, our third major event of the year! This series continues with our engaging TalkInTen format, featuring quick yet impactful conversations with industry leaders who are driving innovation in product management and business agility. Whether you’re looking to elevate your product strategy or embrace new ways of scaling your teams, these episodes are filled with actionable insights and practical frameworks to help you thrive.

In this episode, we’re joined by Asya Kuznetsova, a growth leader from Wise (formerly TransferWise), who dives into the often misunderstood but highly effective world of user advocacy. Asya reveals how product managers can tap into the power of Word-of-Mouth (WoM) marketing and referral loops to drive organic, sustainable growth. She explores how to design dynamic growth loops, implement successful referral programs, and convert your users into enthusiastic advocates.

Asya on LinkedIn - https://www.linkedin.com/in/asya-kuznetsova/

Here is the synopsis of Asya's Talk:

In today's competitive landscape, achieving growth requires more than traditional marketing. In this talk, Asya will reveal how product managers can leverage Word-of-Mouth (WoM) and recommendation features for sustainable, organic growth. You'll learn to move from standard funnels to dynamic growth loops, create impactful recommendation journeys, and use referral programs to turn users into enthusiastic advocates.

If you enjoy the show, please leave a review and stay tuned for more great episodes from the Product Agility Podcast!

Use code PROD24 for 15% off training courses at Sheev.

Sheev - https://www.sheev.co.uk

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

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Ben Maynard

🔗 https://www.linkedin.com/in/benmaynard-sheev/

🐦 https://x.com/BenWMaynard

💻 https://sheev.co.uk/

Product Agility Podcast

🔗 https://www.linkedin.com/company/productagilitypod/

💻 https://productagilitypod.co.uk/

🖇️ https://linktr.ee/productagility

Listen & Share On Spotify & iTunes

Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
iTunes - https://apple.co/3YvTX8p

Want to come on the podcast?

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