Dev Interrupted Inside Amazon's AI video generator | Kabir Bedi
Jun 24, 2025
Kabir Bedi, Head of Product for Image and Video Generation at Amazon Ads, shares his vision of revolutionizing video advertising through generative AI. He reveals how Amazon's innovative video generator allows businesses, big and small, to produce engaging videos with just a click. Kabir discusses the power of customer feedback in shaping product development and the importance of a curious, collaborative engineering culture. His insights highlight the blend of technology and creativity, making video production accessible to all.
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Democratizing Video Ads
- Video ads are expensive and time-consuming to produce, limiting access for small brands.
- Democratizing video creation with AI empowers mom-and-pop shops to advertise effectively.
Products in Use Boost Ads
- Showing products in use, not just static placement, makes ads more engaging and effective.
- Multi-scene video ads provide richer storytelling and showcase products from multiple angles.
Experimental Culture Drives Innovation
- AI product development requires an agile, experimental culture due to rapid model improvements.
- Involving engineers and scientists directly with customers drives more nuanced innovation.