Today on the show we are going to be talking marketing, with one of Australia’s leading small business marketing advisers, and I’m sure you will get plenty of value and ideas from the discussion we have. Before we get to that, here’s an update on what I have been up to. In the last episode I mentioned that we had been to our tribunal hearing and we’re waiting on a decision. Well, we have received the ruling from the planning tribunal following our appeal against council’s decision not to grant us a permit. So the tribunal decided to uphold the council’s decision. Which means we lost. The tribunal member decided that our proposal was too big, compared with the footprints of the neighbouring properties, our design didn’t match the neighbourhood character of the area, and there was insufficient meaningful landscaping. It is obviously very disappointing to lose, we felt we had a strong case given the location and zoning, but the tribunal felt otherwise. So we have to take the decision on the chin and move on. Property Development Training If you are interested in learning the fundamentals of property development, in your own time and at your own pace, then be sure to head over to www.propertydevelopertraining.com and take a look. I take you step by step through the development process so you know exactly what is needed to find a site, run a feasibility and complete a small scale property development, be that a duplex or 3 or 4 unit site. The training includes a bonus program called Taking It To The Next Level for people who may want to go into developing full-time, along with another bonus course called Raising Capital which covers how to raise money for your projects. So head over to propertydevelopertraining.com and take a look... I would love to see you on the inside... Property Developer Quiz Keen to find out how ready you might be to become a developer? Then take the Property Developer Quiz (https://www.propertydevelopertraining.com/quiz) and get a sense of where you are at… Become a Million Dollar Property Developer Grab my book Become a Million Dollar Property Developer about my journey into property development. This book is ideal for anyone who intends to get into small-scale property development and wants an insider’s guide to successfully obtaining wealth, fulfilment, and glory. In this book, Justin will share how he succeeded in delivering a 20-townhouse project on his first property development project and what he learned along the way. Many people have a dream of becoming a property developer. They aspire to build properties, grow portfolios, and amass great wealth. However, many people often struggle with making the leap into property development. This book has the answers for how you can make the leap into property development. Grab your copy now. Social Connection Property Developer Podcast Facebook – https://www.facebook.com/propertydeveloperpodcastProperty Developer Podcast Instagram – https://www.instagram.com/property_developer_podcast/Property Developer Podcast LinkedIn – https://www.linkedin.com/company/property-developer-podcast Lessons for real estate developers from a planning tribunal loss It certainly was an experience going to the tribunal and I learnt a lot from it, some of the key lessons I learnt are: 1. The risk of confirmation bias. I was confident that what we had proposed was acceptable for the location given the planning controls and strategic policy of the local council, and this was shared by all the consultants we engaged to advise us. They all believed what we had put forward was acceptable, and because it aligned with my own thinking, it strengthened my own belief. However, we were all wrong, but I am the one without the chair once the music stopped. I remember reading about how Jeff Bezos, the head of Amazon, also appreciates the risk of confirmation bias and forces the company to challenge its assertions and ideas to ensur...